Does Your Business Have its Own Email Address?

Those @yahoo, @gmail or @hotmail.com addresses just don’t cut it in business.

When a business establishes a website yet operates from personal Yahoo!â„¢ or Hotmailâ„¢ email accounts, it sends a certain message to the customers. In a word: unprofessional. Customers need to feel your services are credible and that your company will be there long term. The importance of email accounts with your business name help convey a sense of legitimacy.

Legitimize Your Business
Just as you would set-up a separate bank account for your company, differentiating business email accounts from personal legitimizes your business correspondence and makes maintenance and customer care easier. A business based email also creates brand identity and awareness

What To Do with 1000 Email Accounts? (Much Less 500)
The real values in today’s cheap web hosting market are the many services and features bundled into hosting packages. Email accounts are not only part and parcel of most packages but many offer a number of free email accounts, some as many as 1000. At first glance this might seem excessive but consider the many uses and benefits of multiple accounts and you’ll see how valuable they can be.

Market Your Business
Business based emails offer a myriad of opportunities to market your company, including: newsletters, customer service inquiries, promotions, coupons, service announcements, new product announcements, seasonal or holiday promotions, greetings, and invitations. Email marketing is also a great way to save money on the cost of printing collateral such as brochures.

Grow Your Business
As your business expands, you should have enough email accounts to support the growth. Email accounts can be set up for employees, departmental lists, project-specific groups for sharing of information or even separate business ventures. Many resellers use their multiple accounts to sell to and set-up email for their many clients.

The Bottom Line
It’s cheaper to take advantage of bundled email accounts. Not only do they legitimize, market, and grow your company but bundled email accounts are more cost effective than adding them as you go.