Why Blogs Have Become the Search Engine Optimization Equalizer

Blogs Are The Great Equalizer

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

Blogs Require A Commitment On Your Part

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some additional weïght to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than salës pitches.

Blogs Are Easy To Set Up, Even For The Rank Amateur

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check-out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is Blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffïc from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

Equalize Your Site With The Sites Of The Big Boys

The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.

While you and I may nevër have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.

About The Author
Hunter Waterhouse is one of the editors at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html

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